Victory in Health brand image
A personal branding was created for dietitian Viktorija Čepule's private practice in Massachusetts, USA.
Work completed
Personal brand image,
website
Customer
Victoria Cepule
Year
2025
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A personal brand was created for Viktorija, a dietitian, nutrition and lifestyle medicine specialist, from concept to implementation. This image was also created with the idea that Viktorija's personal practice could easily transform into a clinic image in the future.
Image direction: The aim was to create a combination of two different fields that reflected Viktorija's interests. So the image direction became an aesthetic hybrid: fashion + medicine.
The name Victory in Health encodes two meanings: the name of the founder and victory.
Figurative phrases
Building on the name, figurative phrases were also created - slogans that demonstrate specific victories.
Such as: Victory in You, Victory in Steady Energy, Victory in Feeling Yourself Again,
used on the website and in communication.
Team
Brand image concept - Ieva Juodelė
Name, slogans, social media strategy - Ieva Juodelė
Visual identity - Austė Parulytė
Photos - Letta Photography
