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Sloww brand image

A product image was created for the slow items and rituals e-store sloww.lt: from concept to photoshoot, filming and texts.

 

Work completed

Brand image formation,

content creation.

Customer

MB Go slow

Year

2023

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The concept created for the brand Sloww embodied slowness: slow formats, film photography, the depiction of slow routine, the collection of slow moments. The characteristic of this brand - slowness - is about a new quality of life.

Also, one of the most important elements of this commercial image remained texts, the purpose of which is to leave a mark on the reader's consciousness, to try to stop and reflect for at least a minute. The entire Sloww direction opposes the culture of fast consumption.

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Remember to remember
Who we are
For hundreds of years

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Sloww communities
creation

Sloww's long-term goal is to bring together people who strive to live slower: through live experiences and virtually - by sharing their slow moments. The ones that in this fast-paced world would seem unworthy of sharing. This is exactly the goal of Sloww - to learn to stop where it matters to us, dear.

Team

Brand identity - Ieva Juodelė

Communication tone and texts - Ieva Juodelė
Photography, film - Agnė Bekeraitytė Paper
Videography - Arnas Mažylis

Communication - Ieva Juodelė

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One-two-three
And everything will be fixed.
Gentle, like a mother's palm.

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