"Saldėja" brand image
A brand image created for the personal business of confectioner Austėja Naruševičė. Formerly Mududu Saldu, it has become Saldėja.
Work completed
Brand identity
Customer
Sweetener
Year
2025
The name Saldėja is a synthesis of the sweetness of the confectionery and the founder Austėja. The main challenge is to create a brand in a market full of confectioners, desserts and bakeries.
A gallery-like image was chosen, where the texture of the dessert and the quality of the ingredients reign supreme. Everything is clean and minimalist, with plenty of space for the product to express itself. The playfulness is left in the texts and the light, written logo.
Dessert haiku
Sugar turned into caramel,
with hazelnuts soaked in love
bubbling and thickening
Swan dignity proteins
whipped pavlovas
puffs up and swells
Dark Souls Chocolate
with sesame tahini
caressing in the warmth until finally - merging
Lilac blackberry mousse
melts in your mouth
sweetly enchanted.
Sweetener is a minute with dessert that slows down.
Team
Brand identity - Ieva Juodelė
Name and slogan - Ieva Juodelė
Visual identity - Teklė Ūla Pužauskaitė Jakučionė
