PnSisters creative texts
Creative texts created for a premium knitwear brand by three generations of female knitters.
Work completed
Texts,
communication tone
Customer
MB Knitting Naive
Year
2023
The focus of the texts is on the differences and best qualities of three generations of women. These are punky, sweet and full life descriptions presented in the format of a poem or continuous text, while also giving life to the products themselves.
PnSisters' main market is abroad, so all texts were written in English.
Product name format - degrees and numbers.
It’s free like a rainbow over a sunny beach, but intimate like giggling old ladies having afternoon tea. It’s raving like a teenager, hiding a pack of cigarettes from their mom. Yet it’s down to earth, like a farmer picking beetroot at 6 o'clock in the morning.
It’s punk like a spiked leather
jacket, yet fragile like grandma’s pretty knitted tulip dress grandpa fell in love with all those years ago.
PnSisters is an adventure.
It’s the feeling of being alive, feeling reborn, over and over again. PnSisters promises that - with us - you’ll never be afraid of being bored again.
Jumper | 43°
It's every day, like a Monday or Friday.
It's effortlessly cool, like a Hollywood actress having a takeaway latte.
It's breathable, like a room full of air.
Pockets Cardigan | 28°
It's edgy, like a neon lightning.
Yet, it's calm, like a seat in front of a fireplace.
It's alive, like impatient bubbles in a glass of champagne.
Sleeves No Sleeves
Cardigan | 78°
It's mellow, like the day after the party.
It's dreamy, like a floating cloud.
It's pleasant, like milk foam in your cappuccino.
Team
Creative texts for product descriptions,
communication tone - Ieva Juodelė
Brand image - Ieva Šiaučiūnienė
Photos - Rokas Darulis
Website: www.pnsisters.com
