Medulla Clinic brand image
A brand image was created for the Medulla Clinic brand of care products for repairing damaged hair.
Work completed
Brand image: identity
and implementation
Customer
MB Sparkwell
Year
2024
The Medulla Clinic brand, whose main market is the USA, aimed to create an image that would appeal to a mature audience dealing with the issue of damaged hair.
The brand identity is about mature beauty - its naturalness and the fact that every wrinkle or gray hair is not something to be avoided. It is a sign of experience and wisdom.
Both the visual identity, color, and photo shoot combined naturalness, subtlety, and luxurious details.
The task of Medulla Clinic's brand identity is not only to combine subtlety and aesthetics, luxury, but also to maintain reliability. The word "Clinic" implies that the brand has a restorative effect and medical connections, which were tried to be strengthened by blue tones and classic fonts, as well as a restrained logo design.
Team
Brand image concept - Ieva Juodelė
Visual identity - Lukas Klimkevičius
Packaging design - Lukas Klimkevičius
Imaginative photos - Agnė Bekeraitytė Paper
Stylization (art direction) - Donata Maldonytė
Project coordination - Ieva Juodelė
