Heart Yoga brand image
Yoga teacher Marija Siliūnienė has created a personal brand image that has expanded from a virtual space to collaborative events and merch products.
Work completed
Brand image, name,
social media strategy
Customer
Marija Siliunienė
Year
2025
Marija @marijaheartyoga , who is not only a yoga teacher but also a programmer, is one of the most colorful and energetic personalities I've met. Therefore, her brand was born eclectic and bright, with a lot of life-like fragility and fun - something that is forgotten in the overly serious spirituality/yoga industry.
The main idea and symbolism of the image is the HEART. This is not only the favorite symbol of the yoga teacher, but it is also reflected in the heartfelt communication. No one else has described Marija's activities so aptly as the phrase HEART YOGA. The visual identity consists of a multitude of elements: illustrations, a bright color palette, film photography and a vintage video camera.
Brand story - legend
Heart Yoga brand history - verses with the letters of the first lines
becomes the phrase YOGA LOVE.
Team
Brand image concept, name - Ieva Juodelė
Legend - Ieva Juodelė
Visual identity - Dovilė Kačerauskaitė
Illustrations - Teklė Ūla Pužauskaitė Jakučionė
Visual photos, film - Agnė Bekeraitytė-Popierė
Videography - Marijus Siliūnas
Website solutions - Marija Siliūnienė
