KOSMI brand identity
Renewal of the professional cosmetics brand Cosmetological Innovations.
Work completed
Brand identity,
content strategy.
Customer
UAB Emblika
Year
2026
A new brand identity has been created for the Cosmetic Innovations brand, the main axis of which is holistic cosmetology. This direction combines naturalness, purity of the composition of the products, and scientific progress.
The identity of the cosmetic innovation that became KOSMI consisted of earthy colors, the main one being greenish (sage), the symbolism of a comet in the logo, and the tone of communication - a constant reminder of the beauty of man and nature.
Visual identity and communication
The KOSMI identity is characterized by an aesthetic of naturalness: although the products are designed to maintain external beauty,
but brand communication is, first and foremost, about longevity practices and inner health,
which is reflected in our skin.
Therefore, identity consists of photos of the skin and face with its inherent natural uniqueness: wrinkles and creases, small moles, memories of acne, or the modest blush of rosacea.
Komanda
Brand identity - Ieva Juodelė
Content Strategy - Ieva Juodelė
Visual identity and illustrations - Kristina Dailydė
Photography - Jurga Urbonaitė
Videography - Laimonas Čiužauskas
Project coordination - Ieva Juodelė
