"Klubas EIK" brand image
Club EIK, formerly Center EIK, underwent a rebranding - image renewal.
Work completed
Brand image formation,
website.
Customer
Public Institution Center "Eik"
Year
2025
The EIK Club brings together children and adults with disabilities, who, with the help of various specialists, can move around in the club with Lithuanian-designed and patented EIK exercise machines, as well as tricycles. The goal of the new brand image was to break away from the bureaucratic image of the EIK Center and become a bold, positive brand that radiates light, not seriousness.
The image was created with the intention that in the future, the EIK Club will be able to carry out independent activities, attract more supporting businesses, and bring together even more families, which, by the way, has increased 4 times since the rebranding!
Communication tone
and colors
One of the distinctive elements for this type of organization has become the tone of communication - bold, optimistic, with the address "You".
This tone was chosen to inspire action and movement and was implemented through motivational phrases.
The tone of communication was accompanied by bright color combinations, which are reflected in both graphic solutions and
both in photographs.
Team
Brand identity - Ieva Juodelė
Communication tone and texts - Ieva Juodelė
Visual identity and illustrations - Teklė Ūla Pužauskaitė Jakučionė
Photography - Agnė Bekeraitytė Paper
Videography - Tomas Bikulicius
Website - Ieva Juodelė
Project coordination - Ieva Juodelė
