Higher Balance brand image

A brand image was created for a duo of finance and LEAN consultants.

Work completed

Brand image,

social media strategy

Customer

Emilia Toleikė and

Paul Toleikis

Year

2025

Higher Balance's brand image is about finding balance in the chaos that businesses so often experience. Emilija and Paulius aimed to establish a consulting business that would help businesses streamline their work processes and put dots on their financial i's.

The name and concept Higher Balance encodes two meanings: greater balance and a fuller bank account. All of this is directly related to the results of Emilia and Paulius' consulting activities and their promise to the client.

The visual identity direction is smart casual, which combines modern flash photography, gradients, and a bright, subtle, accent blue color.