Busy Body brand identity
A brand identity, website, product packaging, and social media content strategy for matcha and matcha products online store.
Work completed
Brand image, name,
e-shop, packaging
Customer
MB Coffee Lab
Year
2025


The aim for the Busy Body e-store was to create an image that would stand out in the Lithuanian market filled with wellness products and matcha.
A futuristic, bold image direction was chosen. The visual part combines natural green with metal surfaces and large fonts, and the communication tone includes many terms relevant to longevity. The image is balanced for a modern person, so the content reflects people of different professions and the place matcha occupies in their routine.









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Team
Brand image concept - Ieva Juodelė
Name and slogan - Ieva Juodelė
Visual identity - Teklė Ūla Pužauskaitė Jakučionė
Packaging design - Teklė Ūla Pužauskaitė Jakučionė
Image photos - Gabrielė Kutkevičiūtė
Stylization (art direction) - Tadas Karpavičius
Videography - TEASER.lt
Website solutions - BBold agency
Project coordination - Ieva Juodelė





