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Busy Body brand identity

A brand identity, website, product packaging, and social media content strategy for matcha and matcha products online store.

Work completed

Brand image, name,

e-shop, packaging

Customer

MB Coffee Lab

Year

2025

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The aim for the Busy Body e-store was to create an image that would stand out in the Lithuanian market filled with wellness products and matcha.

A futuristic, bold image direction was chosen. The visual part combines natural green with metal surfaces and large fonts, and the communication tone includes many terms relevant to longevity. The image is balanced for a modern person, so the content reflects people of different professions and the place matcha occupies in their routine.

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Team

Brand image concept - Ieva Juodelė

Name and slogan - Ieva Juodelė

Visual identity - Teklė Ūla Pužauskaitė Jakučionė

Packaging design - Teklė Ūla Pužauskaitė Jakučionė

Image photos - Gabrielė Kutkevičiūtė

Stylization (art direction) - Tadas Karpavičius

Videography - TEASER.lt

Website solutions - BBold agency

Project coordination - Ieva Juodelė

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